People throughout the United States were panicked the night of October 30th during a strange broadcast of the Mercury Theater on CBS Radio.Many Americans were confused by the format of the hour-long broadcast. It used the format of narrative mixed with planned interruptions that were fake news flashes.
Orson Welles and the Mercury Theater on the Air program have been criticized by many newspapers. The radio play also used a real location with Grovers Mill, New Jersey rather than England in the original novel by H.G. Wells. This and the heightened tension many Americans feel following the recently resolved Sudeten crisis led many to a state of panic.
Some people called the local CBS Radio to see what was really going on particularly in the areas of New York and New Jersey.
Jack Paar was doing the announcing duties that night for Cleveland CBS affiliate WGAR when the phone lines to the studio started to light up with panicking listeners calling in, Paar attempted to calm them on the phone and on-air by saying, "The world is not coming to an end. Trust me. When have I ever lied to you?" When the frightened listeners started charging Paar with 'covering up the truth', he then called WGAR's station manager for help. Oblivious to the situation, the manager advised Paar to calm down, saying it was "all a tempest in a teapot".
CBS informed officials that listeners were reminded throughout the broadcast that it was a performance.
The program was sponsored by the Rockefeller Foundation and CBS itself. For this reason, there was no need for commercial interruption. The expected commercial interruptions would have helped listeners distinguish between fact and fiction. The resulting mass hysteria could have been averted.
